Orient
Name the decision
We agree what must become clearer, who will act on the answer and which customer behaviours matter. This keeps the work useful and prevents broad, unfocused reporting.
The adoption map
From scattered platform signals to one navigable account.
Our four-part method preserves what is unique about each platform while making the whole customer journey easier to reason about.
Trace
Follow identity and events
We map identifiers, instrumentation and platform-specific states. Known gaps and assumptions are documented before they can quietly distort a finding.
Compare
Build a fair baseline
Cohorts and meaningful behaviours are compared using definitions that travel across platforms without erasing important differences in each experience.
Navigate
Choose the next move
Findings become a concise action brief: what the evidence supports, how confident we are, what to change and how to tell whether it worked.
Start with a real question