12 August 2026
One adoption language, without forcing every platform to match
A useful cross-platform view starts with shared decisions, not identical event names.
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Notes for people making sense of product movement.
Clear, field-tested approaches to identity, measurement and adoption across modern app ecosystems.
29 July 2026
Finding identity gaps before they distort adoption
Anonymous sessions, account merges and device changes can quietly overstate growth.
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10 July 2026
Measure migration success beyond install counts
A platform migration succeeds when people recover their routines, not when downloads peak.
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