Cross-platform adoption audit
A focused review of web, iOS, Android and desktop journeys, with one comparable adoption baseline.
Measurement review, adoption baseline and a prioritised action brief
App analytics · cross-platform adoption
We help UK product teams connect fragmented journeys across web, iOS, Android and desktop—so adoption decisions reflect people, not platform silos.
platform journeys aligned
Evidence becomes a shared route.
What becomes visible
Ways to work together
A focused review of web, iOS, Android and desktop journeys, with one comparable adoption baseline.
Measurement review, adoption baseline and a prioritised action brief
A practical tracking plan that keeps product questions consistent without flattening platform differences.
Tracking specification, QA checklist and governance notes
A recurring decision session for teams that need a clear read on launches, migration and retention.
Monthly analysis, working session and decision log
We finally stopped debating whose dashboard was right. The audit gave product, growth and engineering one defensible view of adoption—and a short list of fixes we could own.
Product Director · UK subscription platform
Built for useful decisions
Field notes
12 August 2026
A useful cross-platform view starts with shared decisions, not identical event names.
29 July 2026
Anonymous sessions, account merges and device changes can quietly overstate growth.
10 July 2026
A platform migration succeeds when people recover their routines, not when downloads peak.